Photos: Lear Introduces Aventino™ Collection of Premium Automotive Leather
SOUTHFIELD, Mich., Nov. 7 /PRNewswire-FirstCall/ -- Lear Corporation (NYSE:
LEA), one of the world's largest suppliers of automotive seating
systems, electrical distribution systems and electronic products, today
unveiled its Aventino™ Collection of premium automotive leather at
Fashion Show held for automotive executives and journalists at the
Museum of Contemporary Art in Detroit.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/lear/30561/
By utilizing the exclusive People-Vehicle-Interface Methodology™ (PVI
Method), Lear employs an innovation development discipline that turns
market opportunities into the products that consumers want in their
vehicles. Following the PVI Method led Lear to develop its own line of
premium leather. Influenced by current fashion trends and crafted by
Lear's world-class fabricating capabilities, the Aventino Collection,
reflects Lear's latest new product innovation.
"The Aventino Collection features the same unparalleled luxury, style
and design cues that consumers have appreciated in fashion couture,"
said Ray Scott, Lear's president of the North American seating business.
"With Aventino, fashion is no longer only about the clothes you wear;
it's the handbag you carry, the case for your cell phone and now it is
the seats in your car."
It all starts at Lear's Aventino design studio, located at the Global
Innovation & Technology Center at Lear's headquarters campus in
Southfield. Here, designers with degrees in Fine Arts and Fabric Design,
study color and trim trends in the fashion and home decor segments and
analyze consumer research for use in product design and development.
Through our research, ten major trends emerged for automotive leather:
From subtle to bold, a wide variety of colors to choose from to create
a vehicle interior
Stitching and sections of the seat can be contrasted in various
manners to create a visually appealing 'canvas'
A matte finish differentiates the material for a sophisticated
A hot trend in fashion used in a subtle manner satisfies the appeal of
a metallic appearance and creates a 'Wow!" effect
Basket weaving with tack stitching is just one way to incorporate
weave designs onto a seat
The popularity of animal print textures can be beautifully
incorporated into the vehicle seat pattern
Quilting has recently been used on designer bags and shoes, and
creates the appearance of sophistication and luxury in a car seat
Perforation add even more character to your customized seats
Different grain sizes and shapes for your own personal taste
Baseball stitching is thick and noticeable, yet also trendy
Embossing your seats with initials, logos, or symbols
Choose a distressed or crinkled surface finish to achieve a vintage
"The ultimate product differentiator in Aventino leather is the sense
of vehicle personalization it is capable of providing as a result of
its best-in-class styling, textures, finish and color," said Mara
Ignatius, Craftsmanship manager at Lear. "Aventino leather is an
opportunity for consumers to imprint their own style through the look
and feel of their car seats to express their identity."
Of equal importance to Lear's immediate customers, the automakers, is
its vertical integration and expertise in automotive seating. As a full
seat integrator, Lear has a proven track record with every element of
the seat, from producing seat structures and all its contents right up
to the seat "trim" -- the fabric or leather covering -- as well as 100%
production of the completed assembly delivered to the vehicle
manufacturer. Lear's start-to-finish capabilities, global scale, ISO
quality certifications and Six Sigma best practices all add up to
superior total value in its Aventino Collection.
In addition to the Southfield design studio in Southfield, Lear has
established a showroom at its 151,000 square-foot trim facility in
Victoria Plant in Mexico, which performs leather finishing, cutting,
perforation, embossment and special logo work. As an industry leader in
leather cutting and finishing with a full-service laboratory, Lear is
capable of finishing between 3,700 - 6,000 hides per day. This allows
Lear to have complete control over timing-related issues, product
availability and quality as well as the ability to leverage quantities
of scale in purchasing the raw materials.
"Lear understands each step of the process to build and trim a
complete seat, and does it better than anyone else, in either
high-volume applications or a niche production environment," said Scott.
"Nobody compares to Lear in terms of our total seat capability, from
market research to design and throughout the entire production process.
From start to finish, we intend to lead the automotive seat industry."
Lear Corporation is one of the world's largest suppliers of
automotive seating systems, electrical distribution systems and
electronic products. Lear's world-class products are designed,
engineered and manufactured by a diverse team of more than 90,000
employees at 236 facilities in 33 countries. Lear's headquarters are in
Southfield, Michigan. Lear is traded on the New York Stock Exchange
under the symbol [LEA]. Further information about Lear is available on
the Internet at http://www.lear.com/.
SOURCE: Lear Corporation
CONTACT: Mel Stephens, VP - Corporate Communications of Lear
Web site: http://www.lear.com/
Posted on 11/7/2007