Lear Works with GM to Develop Interiors and Electronics for New Cadillac DTS and Buick Lucerne
February 9, 2005 – General Motors Corporation today unveiled its all
new Cadillac DTS and Buick Lucerne models at the Chicago Auto Show
featuring complete interiors designed and developed by Lear Corporation
in the first-ever collaborative effort between GM and one of its
suppliers for a total interior.
In 2002, Lear was awarded total interior responsibility to work with
GM to jointly design, source and engineer the interiors for a pair of
the automaker's 2006-model luxury cars. The rationale was simple:
leverage Lear's considerable expertise in vehicle interiors to create
elevated levels of harmony, craftsmanship and quality perception in GM's
upscale luxury vehicles.
The project involves an unprecedented level of teamwork and
cooperation between GM and Lear. Involvement in the early stages of the
program allowed Lear to interface with the vehicles as a whole as it
worked hand-in-hand with GM's engineering and program teams over the
past three years to provide critical input for the content, design and
production processes that were selected for these vehicles.
Lear will provide approximately 80 percent of the interior content
for the program and will also integrate components from other suppliers.
In addition to the interior content, Lear also supplies 100 percent of
the wire harness and bussed electrical centers. In total, more than
1,500 part numbers will be supplied in five colors sequenced from
various Lear-controlled distribution centers.
“The GM program illustrates that Lear is recognized as a true leader
among interior suppliers and can balance the quality, design, cost and
manufacturing imperatives to deliver a total design to exceed the
industry's best efforts to date, said Bob Rossiter, Lear Chairman and
Chief Executive Officer.
Among the benefits to GM are lower cost and improved quality by
getting Lear involved in balancing and managing the myriad of variables
to achieve the optimum combination of interior components, based on its
extensive experience as an interior provider. All design work was
completed by the Lear engineering team while sourcing decisions were
cooperatively made between Lear and GM Purchasing.
Premium materials and processes were carefully selected for the DTS
and Lucerne interiors to allow them to compete among the best nameplates
in the premium luxury segment. The vehicles are equipped with
extremely comfortable leather seating, with optional 100 percent leather
upgrade to semi-aniline leather on the DTS. The interiors also feature
expansive use of real wood and chrome accents throughout the cockpit,
lending a jeweled effect to the console and LED lighting adds to the
overall premium effect and customer “wow appeal of the interior.
Hand-wrapped door armrests and inserts add a soft touch and appeal to
In addition, the DTS and Lucerne feature a number of Lear
innovations, including Lear's Flexible Seating Architecture (LFSA), and
Spray PUR ™, a seamless polyurethane coating for the instrument panels.
The major benefit of LFSA is in the cost savings achieved by using a
common seat architecture across multiple platforms as opposed to the
traditional approach of designing separate seat structures for each
vehicle. Lear's Spray PUR technology provides best-in-class grain and
gloss performance for instrument panels and eliminates the visual seams
for air bag compartments.
“This kind of ability to respond to customer needs with the full
capability of the Lear portfolio of products, production and services is
one reason why Lear is a leading player among interior and electrical
system suppliers, said Rossiter. “Lear's total interior capability
will continue to drive future new business wins and increased content
Lear is also conducting total interior programs on an exclusive,
low-volume scale on vehicles with highly visible launches, such as the
Ford GT and the Maserati Quattroporte. In the case of the current
Chevrolet HHR, Volvo XC90 and Mahindra & Mahindra Scorpio, Lear's
role was systems integrator, supplying partial content, manufacturing,
sub-assembly, sequencing and some engineering while the design and
sourcing were directed by the manufacturer. With the Mazda RX-8 sports
car, Lear is putting its knowledge as a pure integrator to work, without
providing major content.
Lear Corporation, a Fortune 500 company headquartered in Southfield,
Mich., USA, focuses on integrating complete automotive interiors,
including seat systems, interior trim and electrical systems. With
annual net sales of $17 billion in 2004, Lear is one of the world's
largest automotive interior systems suppliers. The company's
world-class products are designed, engineered and manufactured by more
than 110,000 employees in 34 countries. Further information about Lear
and its products is available on the internet at www.lear.com.
Posted on 2/9/2005