The Coventry Transport Museum tells the fascinating story of the city and its people through the rise and fall of its biggest industry. In November 2013, Gary Hall, the museum’s Chief Executive, approached Lear with a request to provide an automotive exhibit as part of its £9.5M (US $14.5M) redevelopment program.

Billing itself as the world’s largest collection of British road transport, and home to ThrustSSC and Thrust2 (the world’s two fastest cars), the museum was keen to showcase Lear products and educate visitors to the level of local production, technology and skills being applied by companies within the area, in support of Jaguar Land Rover and other key automotive manufacturers.

The museum, originally opened in 1980, is frequented by Lear customers and provided an incredible opportunity to display Lear products within the context of other customers and automotive supplier and manufacturer exhibits. The resulting exhibit acknowledges Lear’s presence in Coventry since 1993, and highlights the company as a significant and successful employer in the region.

“As a team we were keen to support this initiative not only for reasons of local pride in the products being manufactured, but also the team’s strong desire and motivation to work on behalf of local community projects. This request also came at a critical phase within the business in attracting future talent within an increasingly competitive skills market. As with most first-tier suppliers we do not self-brand products as such,” said Alex Taylor (Engineering Mgr.). “We believe that this exhibit has successfully achieved its aims in demonstrating the range of opportunities and depth of skills within Lear.”

The introduction of an apprenticeship scheme in the UK has further reinforced the need for increasing local brand and company awareness in the region. The exhibit thus provides an incredible opportunity to showcase Lear’s profile and range of technologies to the general public and school groups.

“I would just like to acknowledge the collective efforts and support provided by the Lear team in the UK, notably coordinated by Irina Cojocariu and also the Sales and Marketing teams in Spain and North America that have worked together to create this fabulous new exhibition,” Alex added.

The museum’s redevelopment was completed on June 19, 2015, and since that time has attracted more than 100,000 visitors, including 3,500 families, 60 schools and 2,000 schoolchildren. The venue has also attracted UK-wide publicity and serves to promote interest in Lear as a future employer.

In addition to many Jaguars, the museum features other Coventry-built cars such as Triumph, Humber and Standard, as well as military, agricultural and public transport vehicles built in the area. The collection also extends to motorcycles such as Triumph, Coventry-Eagle and other brands.

The museum is located in the city center, about 100 miles (160 km) northwest of London, and offers free admission to the public. For more information, please visit www.transport-museum.com.


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