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Consumer Survey


In an increasingly impersonal world, consumers are craving individual expression more than ever. Lear Corporation lets consumers express themselves through its Common Architecture Strategy and makes it possible for automotive manufacturers to offer their customers the ability to personalize the interior of their vehicle. For us to make this possible, we ask for your feedback. Please take a moment to respond to our research survey.

1. What vehicle do you drive most often? Please indicate the year, make and model (i.e., 2001 Honda Civic).
 
Year
Make
Model
2. What is the primary reason you purchased/leased this vehicle?
 
Advanced technology of the vehicle
Comfort
Drive, handling and vehicle performance
Fuel efficiency
Long-term durability
Low-interest financing
Resale value
Safety
Seating room, cargo capacity, height
Styling/design of the exterior
Vehicle purchase price
Warranty coverage
Other:
3. What are the top three things you like most about your vehicle's interior?
 


4. If you could change one thing about your vehicle’s interior, what would it be?
 
5. Is there a feature you would like to have in your vehicle that doesn’t exist today? Don’t worry about how practical it may be, leave that to Lear to figure out.
 
6. Please list any products you have added to your vehicle after you purchased/leased it that have allowed you to customize your car/truck.
 
Cargo/trunk organizer
Pin-striping/graphic detailing
Rims
Seat covers
Spoiler
Step bar/running boards/brush guard
Tonneau cover
Other:


7. Please select up to 3 interior features you could not live without.
 
Ashtray Interior cargo area cover
Cargo net Leather seats
Cassette player Memory seats
CD player Power outlet
Center console Power seats
Cigarette lighter Split-fold rear seat
Cupholders Vanity mirror
Door panel map pocket Other:

       
8. What items would you like to carry or store in your vehicle that you are not currently able to? Where in your vehicle you would like to be able to carry or store these items? (i.e., trunk, back seat, glove box, etc.)
 
Items You Would Like to Carry/Store in Vehicle Where You Would Like to Carry or Store Item in Vehicle
9. How do you like to spend your free time? Please select up to 5 activities or hobbies you enjoy.
 
Attend sporting events Photography
Basketball Racquetball
Biking Reading
Boating Scrapbooking
Camping Sewing/knitting/needlepoint/quilting
Drawing/painting Shopping
Fishing Skiing
Football Soccer
Gardening Swimming
Golf Tennis
Hiking Traveling
Hockey Walking
Hunting Watching TV
Jogging/running Working out/Physical fitness
Listening to music Yoga/pilates
    Other:
10. Are you
 
Male Female
11. In which year were you born? (i.e., 1971, 1945, etc.)
 
Prefer not to say
12. In what country do you live?
 
Other
In what state do you live?
13. How many children under the age of 20 are currently living in your household?
 
14. Which of the following categories best describes your household's total annual household income before taxes?
 
15. If you would be willing to participate in future Lear on-line surveys, please provide us with your email address in the following box. (i.e., abc@123.com)