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Tag: Detroit Grand Prix

Detroit Pride Shines at the Grand Prix

Despite inclement weather, the green flag still waved at the Detroit Grand Prix on Belle Isle, May 29-31. Excited race fans cheered from the grandstands for several different races, including the Verizon IndyCar Series, TUDOR United SportsCar Championship and SPEED Energy Formula Off-Road series. It may have been a bit rainy, but fans’ spirits and excitement levels remained high throughout the weekend.

The event was filled with Detroit pride as local businesses came together to fulfill their “need for speed” while supporting of the revitalization of Belle Isle and the surrounding city. As an event partner, Lear was in the good company of many respected global brands, as well as a number of Detroit favorites like G.M.,Fathead, Shinola, and Meijer. To help build awareness of Lear (and have a little fun while we were at it) our own Dan Schmelzer, played the role of “Victor” during Friday’s event. Dan donned a realistic fire suit and passed out Lear Gear to fans that stopped by to say hello. Even Paws of the Detroit Tigers got in on the game, and graciously posed for a pic with his new Lear t-shirt. 

To cap the weekend off, we celebrated a victory of our own, as Lear was named the winner of the Chalet Design Competition. The prize? A meet and greet with driver Marco Andretti! Our winning chalet design featured Lear seating, a mannequin suited up in a racing fire suit and a racing simulator.

We’re proud to have had the opportunity to sponsor such an exciting event. It was a great way to celebrate the city and our own role in automotive history. Between the impressive performance on the track, the unbeatable Detroit spirit and the great representation from Team Lear, it was certainly a race to remember!

To see more about what went on at the event, check out Lear on Instagram and Twitter!

Lear Revs Up for the Detroit Grand Prix

Detroit, start your engines! On Friday, May 15, Lear officially kicked off our inaugural year of sponsorship for the Detroit Grand Prix. Our team excitedly gathered on the front lawn of our Southfield Campus for an afternoon filled with classic cars, good food and fun.

At our pre-event picnic, Lear hosted one of the IndyCar showcars that will be racing in the highly anticipated Detroit Grand Prix, set to take place May 29-31 on Belle Isle. Lear team members had the opportunity to view the car up close and take pictures while enjoying an employee picnic.

Several Lear employees also brought their classic cars to showcase at the event—from Mustangs to Camaros, the cars on display nearly transformed our grounds into a mini version of the Woodward Dream Cruise!

Other event highlights included Fathead’s signature cardboard cutouts of racers sporting Lear gear and a display of a real fire-suit, similar to the ones worn by Grand Prix drivers. Our team was encouraged to share their favorite moments and photo-ops on social media using the hashtag #LearRevsUp.

The Detroit Grand Prix signals the unofficial start of summer in the Motor City, and the Lear team is revved up to be a part of it!

To stay updated on Lear’s coverage of the Detroit Grand Prix, follow us on Facebook, Twitter and Instagram!

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