As a company, our team encourages its employees to support their communities throughout the year. To show our support of our hometown of Detroit, Michigan, we are participating in “America’s Favorite Parade”, which happens to be in our backyard every Thanksgiving. Through our involvement, we aim to raise awareness about the promising future of the Motor City, as well as its global influence, which we are thankful to participate in.
This year, we will be leading the parade down Woodward Avenue, on our inaugural float, which not only showcases pride in Detroit, but also the influence the city has worldwide. Built in partnership with The Parade Company, our design features an iconic Detroit symbol, along with representations from the 36 countries where our company does business.
“Detroit influences communities around the world, from the sounds of Motown to our automotive industry,” says Matthew Simoncini, President and CEO of Lear Corporation, “We wanted to represent that this year in America’s Thanksgiving Day Parade.”
Dubbed as a “Detroit Good Kid”, Simoncini has succeeded in creating what he set out to do. The float itself is one of the largest ever built by The Parade Company. It includes historic symbols ranging from the Eiffel Tower to the Spirit of Detroit, showcasing the international influence of our automotive industry.
Connect with us during the parade by using #LearSpirit and follow us on Twitter, Instagram, LinkedIn and Google Plus.