Lear Introduces New Core Dimension Strategy
SOUTHFIELD, Mich., April 3 /PRNewswire-FirstCall/
-- Lear Corporation (NYSE: LEA) is transforming the way it brings
products to market with its new Core Dimension product strategy. Lear
will now introduce product and technology solutions as one of seven
consumer-focused dimensions: Comfort & Convenience, Commonization,
Craftsmanship, Environmental, Flexibility, Infotainment and Safety.
These categories highlight dimensions of consumer emphasis where Lear
innovation can make vehicles more attractive to consumers and
potentially influence a purchasing decision.
With the core dimension strategy, Lear underscores its ability to
provide automakers with the interior features categorized in the most
frequently mentioned areas of importance by drivers as well as Lear's
customers. Within each dimension, Lear offers consumers numerous
innovations from one or more of Lear's three product segments: seating,
electrical and electronics and interior products.
For example, Lear product experts who are assisting a customer with
identifying product concepts for a vehicle platform favored by consumers
who identify "Safety" as the primary consideration in the
vehicle-purchase decision would focus on features that research has
shown to be highly valued by that consumer segment.
"Given the industry's move away from total interiors, we looked for
an alternative, more flexible way to present the company's product and
technology capabilities," said Douglas DelGrosso, president and chief
operating officer of Lear. "Our relentless focus on customer
satisfaction and pursuit of world- class quality led us to identify
these seven dimensions that are most important to our automotive
customers and their consumers."
The seven dimensions identified were chosen based on the impact that each has on the overall consumer experience.
* Comfort & Convenience - Comfort and convenience features are
no longer reserved solely for expensive luxury vehicles. Lear seating
products are designed to achieve maximum passenger comfort by adding a
wide range of manual and power capabilities. Lear's electronics product
portfolio includes an extensive variety of wireless control systems
that enhance driver convenience, and Lear's Interiors Systems Group
offers technology and process innovations to meet this growing area of
* Commonization - Through the utilization of common systems, Lear
offers a high level of reusable content across designs. This reduces
costs but maintains the flexibility that automakers require to
differentiate its vehicles platforms. While not a specific area of
request by consumers, the benefits from commonization are passed by the
automaker to vehicle consumers through cost and quality improvements.
* Craftsmanship - As a result of extensive consumer research, Lear
understands what customers want in a vehicle interior. Realizing that
the perception of a vehicle's quality is largely dependant upon its
"look and feel" in the eyes of the consumer, Lear engineers and
designers have developed
new manufacturing techniques to improve system harmony and design flexibility for automakers.
* Environmental - Consumer demand for more environmentally
responsible vehicles is growing. Lear works closely with automakers and
suppliers to support "green" manufacturing and to also reduce the
environmental impact of its products. Lear has also turned its
expertise in electrical distribution systems to developing hybrid
* Flexibility - Adaptability and functionality are key to creating a
vehicle interior that will make a lasting impression on a consumer. To
that end, configurability is emerging as a key purchase consideration.
Lear has received customer awards for its expertise in flexible
* Infotainment - In the increasing world of "connectivity" drivers
are demanding the information and entertainment features that make the
daily commute more productive, or at the very least, relaxing and
entertaining. Lear's expertise in interior components and
state-of-the-art multimedia products can help automakers turn vehicle
cabins into personalized sanctuaries.
* Safety - According to recent studies, safety has emerged as a key
differentiator and vehicle selling point, with 6 of the top 10 features
consumers would most likely purchase in their next automobile being
safety related. Lear's product solutions offer automakers the
technology they need to address the growing safety concern.
With content on more than 300 vehicle models worldwide, Lear is
continually evolving its product and technology capabilities to meet the
changing needs of automakers. Going forward, each of the company's new
products will be brought to market in line with the new seven-dimension
Lear Corporation is one of the world's largest suppliers of
automotive interior systems and components. Lear provides complete seat
systems, electronic products and electrical distribution systems and
other interior products. With annual net sales of $17.1 billion, Lear
ranks #127 among the Fortune 500. The company's world-class products
are designed, engineered and manufactured by a diverse team of 115,000
employees at 282 locations in 34 countries. Lear's headquarters are in
Southfield, Michigan, and Lear is traded on the New York Stock Exchange
under the symbol [LEA]. Further information about Lear is available on
the Internet at http://www.lear.com/ .
SOURCE: Lear Corporation
CONTACT: Andrea Puchalsky, Director - Corporate Communications of Lear
Web site: http://www.lear.com/
Posted on 4/3/2006